About Us
In just a few years, POSSIBLE has become the home of marketers in the US: a place where the senior leaders shaping marketing, media, technology and culture come together to build real relationships and real business.
Now we're bringing it to Europe. Not as a copy-and-paste, but as something made for this side of the Atlantic: European voices on stage, European brand marketers in the room, and an experience shaped by the markets, cultures and conversations that make this region unique.
We're thrilled to be launching in Lisbon on 12–14 October 2027, and even more thrilled by how warmly the European marketing community has welcomed us. This is just the beginning.
What Makes It European
European Voices
Speakers and leaders from across the region, sharing the ideas shaping marketing here and now.
Brand Marketers in the Room
Senior brand marketers from across European markets, meeting the partners who can help them grow.
A Global Community
The energy and senior-level connections of POSSIBLE, linking Europe with the wider global marketing community.
Why Lisbon
Sunny, creative and easy to reach from across Europe, Lisbon is the perfect home for our first edition.
We'll be at the historic Carlos Lopes Pavilion and the surrounding area, set in the green heart of the city, on 12–14 October 2027.
“The opportunity to build POSSIBLE Europe from the ground up represents a chance to create a world class event that is truly reflective of the needs of the market.”
Who's Behind It
POSSIBLE Europe is a Hyve event, developed in partnership with the Marketing + Media Alliance (MMA), the global community of CMOs and senior marketing leaders. Together, we're keeping marketer priorities at the centre of everything we do.
The Road to Lisbon
- 01
Launch
POSSIBLE Europe is announced.
- 02
Launch Partners
50+ partners join from day one.
- 03
Programme
Speakers and agenda revealed.
- 04
October 2027
We meet in Lisbon, 12–14 October.
Meet the Team
Gabrielle Perez
Vice President, POSSIBLE Europe
Gabrielle joins from Cannes Lions, where she spent more than six years and most recently led the global retention sales organisation, overseeing relationships with many of the world's leading brands and partners. Recognised as one of the most respected relationship builders in the industry, few people understand the global marketing calendar, and the senior relationships that power it, as deeply as she does.
Jon Barr
Commercial Partnerships & Growth Director
JB brings over 10 years of experience across retail events, sales and business development, with senior roles at Shoptalk and Shoptalk Luxe and previous work with The Retail Summit and World Retail Congress. At POSSIBLE Europe he grows partnerships and helps prospects see the opportunity clearly.
Jessica Heygate
Head of Content
Jessica brings more than a decade of experience covering marketing, media and technology across Europe, Asia-Pacific and the US, including senior editorial roles at Campaign in Austin and Singapore, and founding a US-based editorial consultancy. She leads content and editorial strategy for POSSIBLE Europe, shaping the agenda and recruiting the industry's most influential speakers.
Rachel Jeffrey
Marketing Director
Rachel is an event marketing leader with nearly a decade of experience growing events and driving sponsorship marketing across the Hyve portfolio, including education, retail and healthcare. At POSSIBLE she leads marketing and external communications, spanning audience growth, brand and campaign strategy, and making sure the industry knows what's next.
Margot Ridley
Director, Brand Marketers
Margot brings extensive experience across business development, marketing and agency partnerships, including Blackdog Retail Marketing Agency (Tesco, Woolworths), M&C Saatchi, Havas Media Network, Cheil and Saatchi & Saatchi. Most recently she led audience acquisition at Shoptalk, and now helps grow and engage the POSSIBLE Europe audience.
Rosie Middleton
Content and Marketing Executive
Rosie joins from Hyve's Global Ventures team, where she supported launches including HLTH Europe, Fintech Meetup Europe, Shoptalk Luxe and POSSIBLE Europe. She supports the event programme, audience engagement and external communications as POSSIBLE Europe prepares to launch in Lisbon in 2027.
Launchpad Programme
Hyve's Launchpad programme helps develop early-career talent across our events portfolio. We're delighted to have sales development reps Ayush Sawant, Hunter Burrell and Jacob Lerea supporting the POSSIBLE Europe team.
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