POSSIBLE launches in Europe — the Home of Marketers Comes to Lisbon

POSSIBLE, the event for the global marketing community, brings its movement to Europe with a Lisbon debut on 12–14 October 2027, backed by 50+ Launch Partners and the appointment of former Cannes Lions global partnerships leader Gabrielle Perez as VP, POSSIBLE Europe.

LONDON, England — Hyve Group today announced the launch of POSSIBLE Europe, supported by 50+ leading organisations from across the marketing ecosystem (“Launch Partners”). POSSIBLE Europe takes place 12–14 October 2027 at the historic Carlos Lopes Pavilion and surrounding area in Lisbon, Portugal.

POSSIBLE Europe is the European extension of one of the marketing industry’s fastest-growing global platforms.

Bringing together the leaders shaping the future of marketing, media, technology, creativity and culture, POSSIBLE Europe will serve as a new gathering place for senior decision-makers from across the continent and beyond, combining world-class content, meaningful business connections and industry-defining conversations in a uniquely European setting.

A Global Movement, Built with Marketers, for Marketers

Since launching in Miami in 2023, POSSIBLE has rapidly become one of the industry's most influential gatherings. POSSIBLE Europe extends that platform across the continent while maintaining the same commitment to seniority, relevance, innovation and business outcomes that has defined the brand from day one.

“Our vision for POSSIBLE was never to build another conference, but to create a platform where the senior leaders shaping the future of marketing, technology, media and culture could come together to build relationships, exchange ideas and create real business outcomes. Bringing POSSIBLE to Europe is the natural next step in building a truly global community — one that connects leaders across markets, disciplines and continents while maintaining the entrepreneurial spirit and senior-level engagement that define POSSIBLE today. The early response from the European marketing community has been extraordinary — it's clear that leaders here are ready to shape what's next.”

Gabrielle Perez appointed Vice President, POSSIBLE Europe

To lead the launch, POSSIBLE has appointed Gabrielle Perez as Vice President, POSSIBLE Europe. Perez joins from Cannes Lions, where she spent more than six years and most recently led the global retention sales organisation, overseeing relationships with many of the world's leading brands and partners. The appointment of one of the sector’s standout leaders is a statement of POSSIBLE’s ambition for Europe. Few people understand the global marketing calendar — and the senior relationships that power it — as deeply as Perez, who is recognised as one of the most respected relationship builders in the industry.

“The opportunity to build POSSIBLE Europe from the ground up represents a chance to create a world class event that is truly reflective of the needs of the market. The demand for a human-first approach to business has never been greater, but is equally matched with the need to drive impact and real business outcomes. We are building an event to do both with POSSIBLE Europe, backed by the global marketing community.”

Founding Launch Partners

POSSIBLE Europe's 50+ Launch Partners represent the brands, platforms, agencies and technology companies committed to the European launch from day one — and to POSSIBLE's mission to be the home of marketers worldwide. More will join ahead of the event next October to shape the inaugural event from the ground up.

Founding Launch Partners include 3C Ventures, AdRoll, Adte, Akkio, AppsFlyer, AppTweak, Aristotle, Audion, Braze, Cint, Cognitiv, Datonics, Digiseg, digitalAudience, DPAA, Dstillery, FreeWheel – A Comcast Company, Glance by inmobi, Hotel Communication Network Inc., HUMAN, Influential, Intent IQ, Kantar, Kargo, Klaviyo, LiveRamp, Livewire, LoopMe, Magnite, Microsoft Advertising, MikMak, MiQ, Mirakl Ads, Mobsta, Overwolf, PayPal Ads, Phiture, Podscribe, Reddit, Seedtag, SmartyAds, Stagwell, Start.io, Taboola, tangoo, Teads, ThisThat, UTA, Venatus, Wattpad, Wurl, Yogi.

In Partnership with the Marketing + Media Alliance (MMA)

Like POSSIBLE in Miami, POSSIBLE Europe is developed in partnership with the Marketing + Media Alliance (MMA), one of the world's leading marketing industry associations, bringing additional research, insights and access to its global community of senior marketers — helping ensure marketer priorities remain at the centre of the event experience and agenda.

“From the very beginning, the Marketing + Media Alliance (MMA) board of CMOs and I were aligned on what POSSIBLE had to be: An event for the entire industry, at every level, that captured the real energy and excitement of marketing. But that energy was never the sole point on its own. POSSIBLE was built as a platform to make marketing better and advance the profession, as is mission of the MMA. That's the foundation we're bringing to Europe.”

About POSSIBLE

POSSIBLE is the premier marketing event, owned and organised by Hyve Group. Launched in Miami in 2023 and now expanding to Europe with a Lisbon debut on 12–14 October 2027, POSSIBLE convenes the brand leaders, platforms, agencies, creators and technologists shaping the future of marketing. It is the destination for the entire marketing, media and tech community to network, share ideas, create business opportunities and discuss mutual challenges. Find out more at www.europe.POSSIBLEevent.com.

About Hyve Group

Hyve is a category-defining global B2B events business, with a portfolio of globally renowned brands including HLTH, Shoptalk, Bett, Manifest and ASU+GSV Summit. In addition to premium events, Hyve deepens customer ROI through ancillary products and services including highly curated double-opt-in meeting programs, peer-to-peer networking and brokerage services, as well as year-round value through content, intelligence, matchmaking and membership. Find out more at www.hyve.group.

About the Marketing + Media Alliance

The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers' ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech and MarTech — MMA develops evidence-based models, frameworks and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.

Members include: AT&T Communications, Adobe, Ally Bank, American Express, AppsFlyer, Bank of America, Best Buy, Campbell Soup, Canva, Clear Channel Outdoor, The Coca-Cola Company, Colgate-Palmolive, CVS Pharmacy, Inc. (CVS Health), Delta Airlines, Diageo, Ford Motor Company, General Motors Company, Google, Hilton Worldwide, Kargo, Kroger, L'Oreal, Major League Baseball, Mastercard, McDonalds Corporation, Meta, Microsoft, Morgan Stanley, NBCUniversal, Netflix, Pinterest, Roku, Snap Inc, Target Brands, Inc., Uber, Walmart Inc., Walt Disney Company, X, Yahoo! and many more. The MMA's global headquarters are in New York City with regional operations in 14 countries across APAC, EMEA and LATAM. For more information, visit mmaglobal.com.

Media Contact

Katy Fryatt, Head of Global Ventures, Hyve Group
katy.fryatt@hyve.group