Meet the industry leaders building Europe’s most valuable marketing event

POSSIBLE has assembled a team of seasoned industry leaders to build Europe’s most valuable marketing event, promising a radically different kind of industry gathering that puts honesty and action ahead of predictable talking points.

The launch comes as Europe’s MarTech sector accelerates, with more than €400m invested last year alone. But capitalising on that growth will require more than adopting the latest technology. As AI reshapes how marketing organisations operate, POSSIBLE Europe will give leaders the insight, relationships and practical ideas they need to rethink how their businesses are organised and turn that change into opportunity.

Led by Gabrielle Perez, VP of POSSIBLE Europe and former Global Head of Partnerships at Cannes Lions, the event will debut in Lisbon from 12–14 October 2027. One of Europe’s most dynamic creative and technology hubs, Lisbon will become part of the experience itself, with POSSIBLE Europe extending beyond the traditional conference setting to celebrate the city’s culture, creativity and energy.

The POSSIBLE Europe team draws on extensive experience in journalism, event marketing, commercial partnerships and event launches to bring the conversations the industry has behind closed doors into the spotlight.

Building industry partnerships

Gabrielle Perez is leading the launch of POSSIBLE Europe. At Cannes Lions, where she led the global partnerships function, she oversaw the management of more than 250 partners, including activations for Google, UTA, Pinterest, Omnicom, FIFA, and Reddit. She brings a deep understanding of the global marketing calendar and the people who shape it.

Jon Barr is developing commercial partnerships for the event. With more than ten years of experience developing bespoke experiences and leading commercial functions across many of the world's leading events, including Shoptalk, Shoptalk Luxe, The Retail Summit and World Retail Congress.

Shaping the programme

Former Technology Editor at Campaign US & Asia-Pacific, Jessica Heygate is developing the agenda the industry has been calling out for, recruiting 150+ of marketing and technology’s most outspoken voices to create truly original content. She brings more than a decade of experience covering marketing, media and technology, including senior editorial roles at The Drum.

Bringing POSSIBLE Europe to its audience

Rachel Jeffrey leads marketing, from audience growth to campaign strategy. She has spent nearly a decade marketing events across Hyve’s education, retail and healthcare portfolios, connecting audiences, exhibitors and partners.

Supporting early-career talent

Rosie Middleton supports the programme and helps tell the story of the event as it develops. She joins from Hyve’s Global Ventures team, where she supported multiple launch events and gained experience bringing event brands into new markets.

The team is joined by Partnership Development Representatives Ayush Sawant, Hunter Burrell and Jacob Lerea through Hyve’s Launchpad programme, which helps early-career talent build skills across the events portfolio.

Together, the team is building POSSIBLE Europe from the ground up, bringing the programme, partnerships and audience together ahead of the event’s Lisbon debut.

Learn more about POSSIBLE Europe.

Media Contact

Rachel Jeffrey
rachel@possibleevent.com